Starting Something Big : The Commercial Emergence of GE Aircraft Engines / Robert V. GARVIN

Titre : Starting Something Big : The Commercial Emergence of GE Aircraft Engines Type de document : texte imprimé Auteurs : Robert V. GARVIN Editeur : American Institute of Aeronautics and Astronautics (AIAA), Inc. Année de publication : 1998 Importance : 341 p. ISBN/ISSN/EAN : 978-1-56347-289-3 Note générale : Table of Contents Preface Intro. Index Catégories : Avions Commercialisation Index. décimale : 629.1 Génie aérospatial Résumé : How GE Got into the Jet Engine Business Business Jets The Years of the Cold War Back in the Commercial Engine Business Airbus Industrie and the Birth of Revenue-Sharing Startegy Engines for the Boeing 747 The Big Twins Reshape Competition The Military Market Share Competition as a Factor in the Military Market License Agreements and Offset Programs The Foreign Corrupt Practices Act The Gap in Everyone's Commercial Product Line But Will It Sell? The Japan Factor Advanced Technology Programs Developing the Chinese Market Developing the Russian Market Product Planning and Partnership - Mixing Oil and Water The New German Engine Product Diversification Service as a Separate Business The Death of Douglas The Cyclical Airline Industry Lessons for the Investor Are There Any Lessons for the Russians? The Bottom Line

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
B00001877	629.1 GAR	Ouvrage	BIBLIOTHÈQUE - ACCÈS LIBRE	600 - Sciences appliquées - Technologie	Disponible

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