| Titre : |
The second automobile revolution : Trajectories of the world carmakers in the 21st century |
| Type de document : |
texte imprimé |
| Auteurs : |
Michel FREYSSENET, Éditeur scientifique |
| Editeur : |
Palgrave Macmillan |
| Année de publication : |
2009 |
| Importance : |
468 p. |
| ISBN/ISSN/EAN : |
978-0-230-21971-7 |
| Note générale : |
Contents
List of tables
List of figures
Notes on the contributors
Foreword by Bernard Jullien
List of abbreviations
Appendix
Index |
| Langues : |
Anglais (eng) |
| Catégories : |
Automobiles:Conception et construction
|
| Résumé : |
Introduction : Ten years on, what have we learnt ?
Wrong forecasts and unexpected changes : the world that changed the machine
Strategies of internationalisation of automobile firms in the new century : a new leap foreward ?
THE DIVERGENT TRAJECTORIES OF JAPANESE AND KOREAN CARMAKERS
The uncertainty of Toyota as the new world number one carmaker
Nissan : From the brink of bankruptcy
Honda : Serendipity or strategy from 1997-2007 ?
The rebirth of Mazda under Ford's shadow
Hyundai : Is it possible to realise the dream of becoming a top five global automaker by 2010 ?
THE RESISTIBLE DECLINE OF "BIG THREE" ?
General Motors in an age of corporate restructuring
Ford, 1993-2007 : Losing its way ?
Can Chrysler survive its reinvention ?
THE RESISTANCE OF LEADING EUROPEAN CARMAKERS
The final chapter of "VW model" ? The VW trajectory, 1995-2005
PSA : The difficulties of a "volume and diversity" profit strategy
Renault, 1992-2007 : Globalisation and strategic incertainties
Fiat Group Automobiles : An arabian phoenix in the international auto industry
From the marriage in heaven to the divorce on earth : The DaimlerChrysler trajectory since the merger
Driving with engineers' professionalism and family values : The BMW trajectory from a regional carmaker to a global premium player
A break from the past : Volvo and its malcontents
Production conterfeits and policy collisions : the Rover trajectory - A salutary tale
NEWCOMERS AND GLOBAL SUPPLIERS
Made in China : Joint ventures and domestic newcomers
Maruti-Suzuki's trajectiry : From a national champion to a japanese-owned subsidiary
Winners and losers in the auto parts inductry : Trajectories followed by the main first tier suppliers overs the past decade
Conclusion : The second automobile revolution - Promises and uncertainties |
Faire une suggestion Affiner la recherche
